I’m proud to finally unveil our new venture, ISVirtual.
I’ve teamed up with an SEO specialist and a CRM specialist to offer a new type of agency - one that concentrates solely on online activities that improve your bottom line.
We’re offering the following services:
- Lead Generation, through SEO, PPC and Social media marketing
- Lead Capture (setting [...]
Entries Tagged as 'Business'
Plumbers in Ely
June 16th, 2009 No Comments
If you’re a plumber in Ely, there’s probably never been a better opportunity to find your customers on the web.
Last month over 100 people searched Google for “plumbers Ely” to discover a local tradesman. They would have seen some general “find a tradesman” type of web sites, and maybe one or two sites from actual [...]
Tags: Add new tag · plumber ely
Stunningly Good Service = Stunningly Effective Marketing!
June 14th, 2009 No Comments
I’ve just finished reading Dan Kennedy’s “Marketing to the Affluent” - an excellent eye-opening read. One point that Kennedy makes repeatedly is that, when attempting to sell to people for whom price is not the be-all-and-end-all, the seller must differentiate themselves through exceptional service. To quote a chunk of page 311:
“An important thing to understand [...]
Tags: customer service
Jumping out of the Comfort Box
May 11th, 2009 2 Comments
I’ll tell you a secret…
On Friday evening I took a very long shower, found an excuse to write some code and basically cowered in my hotel room for about 2 hours before I forced myself to “grasp the nettle” and walked into the lobby, full of people I’d never met. Doing that was not a [...]
Tags: networking
Twitter - How many of my followers also follow…
April 4th, 2009 No Comments
If you’ve never asked yourself this question: “how many of my followers also follow @xyz” then you might be surprised by some of the answers. Thing is, if you’re regularly re-tweeting some of the bigger twitter users, you might not realise that pretty much all of your followers already get to see their tweets. So [...]
Tags: retweet · twitter · twitter etiquette
5 Recession-Busting Ways To Generate Leads Online For An Offline Business
February 3rd, 2009 No Comments
I spent this morning brainstorming with my friend Ian. He runs a number of offline businesses, one of which provides consultancy to other small-medium businesses wanting to leverage technology like CRM which is more traditionally the domain of the big enterprises.
We discussed online promotion of offline businesses. I argued that it was no different to [...]
Tags: free report · lead generation · rebrandable report
Plumber in London E14 - need your plumbing sorted?
November 17th, 2008 No Comments
My colleague Jake has recently put up a new site for his brother who is a Plumber in London E14.
Apparently Liam is a dab hand with a wrench and will try not to flood your kitchen or suck his teeth whilst discussing price.
Jake’s job is now to develop some content for - and links to - the [...]
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Ignore the old masters at your peril! (or Do You Make These Mistakes in Copywriting?)
October 29th, 2008 No Comments
Dear reader,
I was shocked!
OK sorry I’ll stop mucking about.. but seriously though:
Yesterday a colleague (who has in the past been a board-level marketer at some blue-chip companies and for whom I thought I had great professional respect,) not only couldn’t tell me who’d written the classic “They Laughed When I Sat Down at the Piano…” (If you’re [...]
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Recommended Investment .com - domain for sale
July 25th, 2008 3 Comments
I’m selling one of the domains I’ve been hoarding for a while. RecommendedInvestment.com
Its for sale at http://www.sedo.com.
Don’t be put off by the asking price. I want the money to get the ball rolling on a new development project, so any vaguely sensible (4 figure USD) offer is liable to secure the domain.
If you’re in the IFA or [...]
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De-dupe, clean and manipulate data columns quickly for 10 day cash secret or SEO
March 12th, 2008 1 Comment
I just read that some people who’d bought 10daycashsecret were having problems manipulating the data feeds. There are many ways to skin a cat, but people who want a simple tool for a simple job may find my De-Duplifier handy - it allows you to de-dupe, clean and manipulate columns of data easily.
I’d imagine, besides cleaning and munging data feeds [...]
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