Alex Poole

Pragmatic PHP, MySQL, Marketing & Technology

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Entries from February 19th, 2009

Twitter - This Newbie’s (twoobie’s?) First Week “On the Tweet”

February 19th, 2009 1 Comment

I’ve been hearing about Twitter for some time. I knew many marketers - who are my potential customers for web development - used it. However When BBC Radio 1 DJ @CHRISDJMOYLES and thus my wife @karenlpoole started evangelising Twitter, I decided it was time to put off the inevitable no longer, and join.
Twitter allows you [...]

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View People’s Twitter Backgrounds in Full

February 12th, 2009 No Comments

I wasn’t able to see some people’s Twitter backgrounds properly, because I’m uusing a laptop with a fairly small screen.
This was annoying me so I wrote a little script to enable me to view people’s Twitter backgrounds in full without having to go in, view source, copy & paste and generally f***y around.
Here it is:
http://www.alexpoole.name/php_stuff/twitterbg.php
If [...]

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The Money Is In The Relationship With The List

February 10th, 2009 No Comments

“The Money Is In The Relationship With The List”
Yesterday I credited this to Michael Cheney (and he did indeed say it.)
Well just now I came across Frank Kern’s Mass Control promo (which is now almost exactly one year old - the new buzz filling your inbox currently is Mass Control 2.0)
Turns out he said it [...]

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How to Find and Approach Super Affiliates the Right Way

February 10th, 2009 1 Comment

Before you start to contact Super Affiliates, run a checklist:

Does the product I’m asking them to promote totally rock? 
Can I show any stats in terms of conversion or EPC? A Super Affiliate is more likely to help you if they know your sales letter does its job effectively.
Is the offer I’m going to make the [...]

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Super Affiliates and Joint Ventures - Your Questions Answered

February 9th, 2009 No Comments

I mentioned earlier that Neil Shearing was releasing a new product. I’ll talk about that in more detail tomorrow.
In the meantime, he’s just this moment released a PDF report entitled “The Super Affiliate Q & A Session”
Neil asked people on his blog to ask their most pressing questions relating to Super Affiliates. In the PDF [...]

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Super Affiliates? Human or Super-human?

February 9th, 2009 No Comments

There’s been a lot of talk about Super Affiliates lately. Actually there always is - talk of Super Affiliates washes up and down the IM blogosphere like waves on a beach. Lately though, there’s been more than normal. Why?
Because Neil Shearing is gearing up for another of his epic (starring Charlton Heston no less [...]

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5 Recession-Busting Ways To Generate Leads Online For An Offline Business

February 3rd, 2009 No Comments

I spent this morning brainstorming with my friend Ian. He runs a number of offline businesses, one of which provides consultancy to other small-medium businesses wanting to leverage technology like CRM which is more traditionally the domain of the big enterprises.
We discussed online promotion of offline businesses. I argued that it was no different to [...]

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New Host New Look New Version

February 2nd, 2009 No Comments

Don’t suppose you care really but we’re on a Slicehost Slice now, since my old FC2 dedicated decided to die painfully. I had a secure slice serving pages all in less than an hour using the tutorial articles Slicehost provide, so I’m very happy. I upgraded everything else, so I thought sorting out a theme [...]

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