Alex Poole

Pragmatic PHP, MySQL, Marketing & Technology

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Entries from June 16th, 2009

Plumbers in Ely

June 16th, 2009 No Comments

If you’re a plumber in Ely, there’s probably never been a better opportunity to find your customers on the web.
Last month over 100 people searched Google for “plumbers Ely” to discover a local tradesman.  They would have seen some general “find a tradesman” type of web sites, and maybe one or two sites from actual [...]

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Surf Wars - new manual traffic exchange

June 14th, 2009 No Comments

My friend Neil Marsh has just launched http://www.surfwars.net - a Star Wars themed manual traffic exchange.
Offering a timer as low as 8 seconds, surf ratios right up to 1:1 and the chance to play for either the “Republic” or the “Empire” any Star Wars fan who surfs for credits would be silly to miss out on [...]

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Stunningly Good Service = Stunningly Effective Marketing!

June 14th, 2009 No Comments

I’ve just finished reading Dan Kennedy’s “Marketing to the Affluent” - an excellent eye-opening read. One point that Kennedy makes repeatedly is that, when attempting to sell to people for whom price is not the be-all-and-end-all, the seller must differentiate themselves through exceptional service. To quote a chunk of page 311:
“An important thing to understand [...]

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Facebook Landgrab

June 13th, 2009 No Comments

If you use Facebook, right now is a once-in-a-lifetime opportunity to grab your own personal Facebook URL.
Example: my old URL was (something like) www.facebook.com/profiles/1234567
Now its http://www.facebook.com/alexpoole
So, don’t delay, get on the landgrab and visit http://www.facebook.com/username right now!

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