OK that title sounds pretty blasé, and if your weakness was an inability to - for example - see, whilst driving at 70, perhaps it would be best not to ignore it totally.
No. What I actually meant was capitalise on your strengths, and capitalise on other people who can cover your weaknesses. This way you can stop worrying about them yourself, and concentrate on what you do best.
Example: I’m a good programmer (though I say so myself.) I’m a truly atrocious graphic artist. When I build a site, I have someone else design it whilst I write the PHP code to make it work. Similarly I have friends who are visual genuises but couldn’t so much as create their own contact form. Guess what? I can do that for them, quickly and with ease.
Its quite the same with marketing. I can develop products - and I love to - but I have only a tiny list and no wish to spend hours on social bookmarking sites, forums and so forth driving traffic. Nor am I really cut out for PPC. So, for a successful launch, I need partners - people who find it easy to do what I can’t.
The only problem left is where to find them.
This is where I’ll be going in about 3 weeks:
I’m going there to listen, learn and - primarily - to meet potential partners who can cover my weaknesses. I don’t doubt that I’ll be able to cover some of theirs too.
Pretty much every success I’ve ever had can be traced back to meeting the right person.
If you’re in the UK, or can get there easily, there will probably be no better place to meet the right people in 2009.
Will I see you there?