Alex Poole

Chris Rempel posted a very interesting peek into the numbers behind the promotion of his runaway success the MSN Ranking Loophole.

Some “big name” marketers promoted the product to their lists and achieved pretty dire conversions. Other smaller players - unknowns effectively - promoted the product to tiny lists, and achieved excellent results.

The lesson - yes the money is in the list but quality (of relationship with that list in this case,) always wins over quantity (of subscribers.)

I’ve recently unsubscribed from a good few lists which seem to be nothing more than regular pitch-fests. If you want to keep intelligent subscribers with so many hours in the day, it makes clear sense to give them something worth reading, not just a copy & paste of the lastest promo email.

Good on Chris for publishing this video, its certainly an eye-opener!

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