I’ve been looking in detail at ClickBank recently. One thing I’ve noticed is that the most successful merchants, (ie the ones near the top of the marketplace,) tend to be the ones that empower their affiliates. This helps the affiliates to make sales, increases the product gravity and becomes a self-completing circle - new affiliates are more likely to see the product and more likely to promote it. There are a range of things that merchants do to help their affiliates, including:
- Give the affiliate easy-to-customise (or even better, pre-customised) banners, email copy, textlinks etc to use. Butterfly Marketing does a cool job of this.
- Give the affiliate a choice of landing pages, including a squeeze page that puts the affiliates ClickBank ID in the autoresponder.
- Give the affiliate brandable PDF reports that pre-sell the product. Note they do need to be brandable!
- Let the affiliate place their PPC conversion code on the merchant’s thankyou / download page (this is so important for PPC affiliates!)
- Give the affiliate “widgets” to put on their website (like search boxes that link through to the merchant’s page - the “reverse phone” guys do this with apparently stunning results.)
- Give the affiliates “demo” software. The anti-spyware guys do this, and many affiliates in this niche talk about 2-figure conversions from this type of mechanic.
I’m sure there are more. Please comment if you can think of one!
What really amazes me though, is the number of merchants that don’t do these things. Even the ones that I know for a fact definitely know better. Why not?
- Time
- Lack of coding skills
- er…
I’m sorting this out. All the things above can be done with less than 100 lines of PHP (often less than 10. Seriously.)
I’m writing it all down now. I’m releasing this info before Christmas. Its not rocket science!
Do you sell on ClickBank? What’s holding you back? What script do you wish you had? Let me know (right here please, before you forget!) & I’ll sort it out. If I end up selling some of this (pretry likely,) then anyone who comments this post constructively will get it all for free, I promise 
Tags: clickbank3 Comments
[...] originally mentioned I was going to sort out these affiliate tools the other week, and I’ve been working on a product that does this (and then some!), which I’ll sell [...]
I have researched clickbank and yet I am still confused as to how it all works. I need some help
Hi Reina,
Probably a good idea to spend some time on Harvey Segal’s site: http://www.clickbankguide.com/
Alex