Alex Poole

Pragmatic PHP, MySQL, Marketing & Technology

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The Time Traveler’s Wife Movie

September 11th, 2009 by alex
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I was one of perhaps only a handful of men who fell, totally, for the tear-inducing charms of Time Traveller’s Wife, (I’m sorry. There really must be 2 “Ls” in traveller,) when I read the novel some years ago. It combined the gorgeous sun-soaked wishy-washyness of a Maeve Binchy novel with the heart-ripping loss of Romeo and Juliet - a romantic classic, finely and precisely crafted - I suspect over years and multiple iterations, by, literally, an expert artist. (Audrey Niffeneger is an artist first, a novelist second.)

The film certainly has the hue. Every colour is overblown, over-saturated beautifully. Similar the soundtrack offers a soft bed of late summer leaf fall, thick with multi-layered strings. Whilst not personally interested in Eric Bana’s behind, I can imagine this would also be of interest to the majority of the market for the movie!

The paradox of the story, of course, is that both the chicken and the egg arrived together - time in this cleverly plausible almost-reality is a moebus strip. When Clare meets Henry for the first time, he already knows they’ll meet, fall in love and marry. When Henry meets Clare for the first time, she has loved him since she was a child.  The scriptwriter teases us with this just once - Henry tells the doctor “You call the condition Chrono-displacement, but now I’ve told you that, its difficult to know what comes first…”

No other review I’ve read (they’re all here on Rotten Tomatoes by the way,) really seems to have identified, and accepted, this ultimate paradox.

Finally, for me, though, the leading actors didn’t quite click. They were best friends certainly, but seemed to fall into the mildly embarassing “how do I tell my best friend I love her?” category rather than the out & out passion than Niffeneger portrays so sensitively.

And to cut the final, (in Clare’s chronology at least,) scene was a travesty. Henry re-visits Clare when she’s an old woman. That was the one that had me red-eyed for days, and is making me well up just thinking about it again. That scene embodied the magic of the paradox most beautifully, but they cut it completey from the movie. Boo, but considerably less hoo.

Afterwards? We got home not so much with the overwhelming need to rip up the bed, but instead to cuddle the sleeping kids, then each other. That was nice for sure, but not the expected outcome!

Enjoyable enough but middling. A tough book to translate to the screen, certainly. Nevertheless, a mild shame.

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Download These IM Success Notes

August 26th, 2009 by alex
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I launched a new site yesterday at http://www.IMSuccessNotes.com

There you can download - for free - all the notes I took at the Bristol LFMpire Builders Workshop. It was focused on 2 things - traffic and conversion - so if you could use a boost in either department, you’ll almost certainly find something useful to you in the ebook.

I’m testing lots of supposedly conversion-boosting things like a bright minisite and squeeze video. I was hoping to get near to Eric Graham’s famed 75% squeeze page conversion, but I’m not too unhappy with the ~35% the site is currently doing.

The site is focussed on list building, whilst making a little revenue from enabling people to put their own affiliate links into the rebrandable report. There’s a viral marketing element too - anyone who signs up (for free) can also make commissions by referring new members - commission is a whopping 75% of one-time-offer price.

I’ll report back with more details of the launch when the dust has settled. In the meantime, why not dig out your own golden nuggets at http://www.IMSuccessNotes.com

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Spillers Millennium Mills

August 18th, 2009 by alex
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Since photographing the wonderful Spillers Millennium Mills building in London’s Royal Victoria Docks at the weekend  during a family trip to Thames Barrier Park, (highly recommended for a day out with young kids by the way - take swimmies & towels,) I’ve become rather fixated with this building.

Spillers Millennium Mills

Nestled between the barrier and the ExCel exhibition centre, its described by some as “brooding” which seems rather an understatement - juxtaposed against the sleek chrome of Pontoon Dock DLR station it appears to me almost malevolent in its unapologetic dereliction. This is only heightened when you start to look at some of the photos taken by explorers inside the bulding - with 10 storey drops, missing steps and even whole walls, its a proper genuine deathtrap.

The history of the building spans a little over 100 years. It was built in 1905 by William Vernon and Sons, bought by Spillers shortly afterwards and named after their “Millennium Flour” of the time, though apparently the mill was also used for making the dog food for which Spillers were famous. It was partially destroyed by a massive explosion at the neighbouring Brunner Mond’s works in 1917, extended massively around 1933 and de-commissioned in the mid 1980’s when Spillers moved their milling activities East to Tilbury.

The Millennium Mills building was used as the backdrop to Jean Michelle Jarre’s 1988 “Destination Docklands” concert, (along with the even larger neighbouring  Cooperative Wholesale Society mill which was demolished shortly afterwards,) and has featured in a number of pop videos,  in Kubrick’s Full Metal Jacket and as the backdrop to Life on Mars, since. As soon as someone decides its safe enough to stump up the capital again, it will be turned into up to 5000 (yes, that was thousand! This is a *big* place!) luxury flats as part of the proposed Silvertown Quays development. This would have gone ahead already except for the fact that the money was due to come from Bank of Scotland, who have recently had quite enough on their plate without funding more Docklands development!

Millennium Mills is a favourite destination for Urban Explorers and you’ll find loads of reports and internal photos on sites like 28DL. Urban Explorers are understandably rather tight-lipped about the exact way they gain access to buildings like the Mills; the best hints I could find online were ironically in an Evening Standard interview - basically from the old Rank Hovis mill you can.. well, work it out yourself! Judging from the chronological order most of the  photo sets I’ve seen come in, one might gain entrance to the site somewhere near the corner of North Woolwich Road and Mill Road and pass by the “D” silo (where the grain would originally have been removed from the ship,) before covering the ground to the main building.

So without further ado, the best links I can find, after some conderable Googling, to the dark, brooding, majestic and malevolent Millenium Mills. These are in no particular order…

http://www.google.co.uk/search?q=site:28dayslater.co.uk+millenium+mill (all the 28DL stuff)

http://www.forever-changes.com/Millenium%20Mills/Millenium%20Mills.htm

http://striped.online.fr/friched/inheritance/millennium/index.html

http://www.flickr.com/photos/paulholmes/sets/72057594070422686/

http://greenie.deviantart.com/art/Millenium-Mills-53431088

http://www.contaminationzone.com/Gallery9.php

http://www.derelictplaces.co.uk/main/showthread.php?t=4403

http://www.thederelictsensation.com/c_interviews/interviews2.htm

http://www.beyondthefence.fpic.co.uk/c1723487.html

http://mrswift.me.uk/derelict/Millenium%20Mills/

Hope you enjoy these photos as much as I did.

Obviously if you want to take your own photos, you take your own risk too. Please be very clear that this post is not an incitement to do so!

I think I got most of ‘em, but if I missed any good sets of photos, please comment. Thanks.

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Paste-in Keyword Density Calculator

August 11th, 2009 by alex
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I just knocked this keyword density calculator together for my own use - there are plenty online that take a URL but I wanted one to automatically show the keyword density for offline documents - in other words I wanted to paste in the entire document, not just the URL.

Here’s the keyword density checker source - as you can see I’m using the standard English stopword list from Ranks.nl

The checker automatically calculates the density of every word and 2, 3 and 4 word phrases, ranking the output by density. It strips punctuation and HTML - I’m sure this bit isn’t perfect but it works most of the time.

I haven’t prettied it up either, but I hope its useful to you as is.

Feel free to use the source for anything you like, with no warranty given or implied. Of course I’d always appreciate a link to www.alexpoole.name if you find it useful :)

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PDFTK on Fedora Core 8 x86_64

July 30th, 2009 by alex
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PDFTK rocks, but the fact you can’t just “yum install” it in FC8 doesn’t. You can read all the gory details somewhere else. This is just the solution.

Wow. That took nearly 2 hours Googling. I spent a while trying to make from source too… Nope :(

Just do what it says here:

http://thevedic.net/wordpress/2008/12/02/building-pdftk-pdf-toolkit-on-fc9/

(it worked for the x86_64  FC8 I’m using as well)

Be aware there are a *lot* of errors, but it gets there in the end :)

[root@xyz123]# rpm -ivh /usr/src/redhat/RPMS/x86_64/pdftk-1.41-5.fc8.x86_64.rpm

Preparing…                ########################################### [100%]

1:pdftk                  ########################################### [100%]

yea baby :)

Hope that helps you.

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ISVirtual - Lead Capture, Conversion and CRM

July 23rd, 2009 by alex
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I’m proud to finally unveil our new venture, ISVirtual.

I’ve teamed up with an SEO specialist and a CRM specialist to offer a new type of agency - one that concentrates solely on online activities that improve your bottom line.

We’re offering the following services:

- Lead Generation, through SEO, PPC and Social media marketing

- Lead Capture (setting up capture forms and autoresponder infrastructures - the amount of businesses outside Internet Marketing that don’t do this is truly criminal!)

- Conversion optimisation (with Google Website Optimiser and other MVT tools)

- Customer retention (with SugarCRM and Microsoft Dynamics, for which we have formal accreditation)

Because we’re a startup, our rates are currently more than competitive - with 30 years combined experience we’re frankly a bargain.

We’re also doing deals on a results-only basis, so if getting more leads for your business with no risk is attractive to you, please contact us now!

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Google Slaps “Conduit” Affiliate Review Sites

July 22nd, 2009 by alex
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Interesting heads up via Perry Marshall overnight:

“ A new “Google Slap” for Product Review Sites is targeting Affiliates.

This in from Glenn Livingston (www.LivingstonPPC.com) - I’ve posted his
email on my blog:

http://www.perrymarshall.com/product-review-google-slap/

This makes sense from Google’s point of view, as more people implement skinny “conduit” sites, attempting to shoehorn themselves into existing revenue flows. The fact that “fat” affiliate sites with original content and low bounce rates have also been targetted is more of a worry, and has the potential to change the face of ecommerce considerably.

This rather depends how Google deal with affiliate sites that target long-tail keyphrases for organic traffic (bear in mind Quality Score for Adwords has been gently converging with the organic algorithm for a while now) - will they prefer to provide relevant results to searchers even where this is a site containing affiliate links or will they, over time, pull the traffic-flow from such sites? If so, what results will they show instead? For many long-tail searches, the only available results are affiliate sites. I’m particularly thinking about brand searches here where one inevitably ends up at a price comparison site which adds absolutely no value. There are dozens of them and, as a consumer, they wind me up something chronic!

Be that as it may, where there are no non-commercial reviews available, (which is the case for many many brand terms away from the gadget markets, to be honest,) would Google honestly prefer to show less relevant but non-commercial results? This will certainly make interesting watching!

If affiliates are no longer able to direct traffic to merchants from their web page (and make no mistake: all the old link-cloaking games are out - if your browser can follow a link, so can Google; though there is probably mileage in riding the wave to the bitter end with obfuscated javascript links using an external .js file, flash redirects etc) then how, instead, can someone without their own product tap into online revenue streams?

Actually sites like the E30 zone in the UK have been doing it for years - build a community (or “list”) around a specific topic first and foremost, and extract value from (”monetize”) that community second. I can’t see Google ever slapping such a genuinely useful resource, and I’m sure they do OK from “club discounts” and the like (and most sites in this vein could be far better monetised too.)

Personally I just hope Google slaps the infuriating publicly-quoted price comparison sites as hard (if not harder) that the “mom and pop” affiliate template sites!

Should be interesting to watch this one play out.

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iPhone 3GS Video Pause

July 11th, 2009 by alex
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Short version: Please can we have a pause  button (that doesn’t start a new clip) on the video camera app for the iPhone 3GS?

———–

Cool, so I finally got a 3GS. Maybe I’ll write a proper considered review at a later point when I have more than a couple of seconds. In the mean time I just wanted to say:

  • Its cool - powerful and wonderfully intuitive, in the main
  • The video quality is far better than I expected (and a different league from my N95)
  • The fact you can upload directly to YouTube from the phone is a “killer app” in my view
  • The video “editing” is just cropping - timeline topping and tailing. There’s no editing to speak of. You can’t join clips for example.
  • Bearing in mind the last 2 points, its massively frustrating that you can’t pause the video camera. You can stop it of course, but then when you start again you start a new clip.

So you can upload to Youtube directly from the iPhone, but you can’t pause the camera, and you can’t join clips.

So near yet so far! Come on Apple - give us at least a video camera pause button in an almost-immediate minor update, pretty please? :)

Update

Looks like OS version 3.1 will allow developers to access videos. It’ll be interesting to see how quickly someone will bring a “join clips” app into the app store. A pause button would still be nice though..

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Top Linking Secrets

July 7th, 2009 by alex
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If you reviewed my post the other day about  linking secrets for top Google positions, you may already have come across Neil Shearing’s Top Linking Secrets. It is a large PDF report you can download with a number of excellent bonuses (including step-by-step videos) which takes you right from “what are backlinks?” into multiple advanced techniques for linking.

Its already getting rave reviews.

If you want to know whether Top Linking Secrets is for you, let me review the content in more detail for you;

  • Chapter 1 covers the basics - what are links, what are the secrets, and why do we want them?
  • Chapter 2 discusses internal and external backlinks, anchor text and nofollow
  • Chapter 3 tells you why links are so important to obtain
  • Chapter 4 discusses “artificial” vs “natural” link systems
  • Chapter 5 introduces the fourth dimension - time - as an important factor in your linking strategy, and other elements that will make or break your linking. One of these is what Mike Liebner calls “obnoxious patterns,” a term that always makes me smile :)
  • Chapter 6 covers 15 different ways to get more links (”begging” isn’t one of them!)
  • Chapter 7 gives you a blueprint for starting a new backlink campaign
  • Chapter 8 goes seriously in-depth into article marketing, include how to create a lot of content from a few words and viral strategies, including rebrandable reports
  • Chapter 9 discusses variation and keeping an element of “randomness” in your linkbuilding efforts. Obnoxious patterns again ;)
  • Chapter 10 discusses directory submissions - something that many people unneccesarily spend a lot of money on. Neil shows you which directories its worth investing in, and when.

As you can see Top Linking Secrets covers everything there is to know about getting backlinks for SEO.

Any criticisms?

  • I’m a great fan of rebrandable reports and I’d have liked to see this covered in more detail - but I concede its a bit off topic.
  • There’s talk of trust in sites, but no direct reference to TrustRank.
  • There’s definitely such thing as an over-optmization penalty - I’ve seen it in action. Neil covers this, but only as it pertains to off-page optimization (in a lot of scientific detail, I might add.) My point? It would be possible to invest in Neil’s product, do your off-page optimization “buy the book” and still rank badly due to poor on-page efforts. Just be aware this is not a general SEO ebook, it is specific to off-page optimization.
  • I’m annoyed that Neil knows some of the cool tricks I know, and has shared them. Frankly I’d rather he hadn’t :)
  • One white-hat technique for getting more links is to use a link distribution script that rotates links. Neil doesn’t offer one, but there’s one I wrote here. Comment if you need help using it.
  • There’s nothing black, grey or blue hat in here. Its safe and solid but if you like to dabble with the dark side, you’ll be dissapointed.

All in all though, Top Linking Secrets is a top-notch product which fills a massive gap in the SEO info-market and will effectively become the reference manual for white-hat linkbuilders. So much so-called SEO info is a total scam nowadays. As always Neil, a PhD scientist with the uncommon ability to explain complex concepts in plain English, slices through all the rubbish that’s out there and offers an excellent product that covers all bases from newbie to advanced in understandable - and actionable- steps. Nice one Neil!

If you want more links, more traffic and hence more sales, you should strongly consider investing in Top Linking Secrets

I didn’t even mention the videos! You can check them out here.

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Are top 10 Google Positions really that hard?

July 3rd, 2009 by alex
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Some people think that doing SEO to get top 10 positions in Google is akin to rocket science.

If you see my previous post and then check Google UK for the obviously targeted keyphrase, you’ll see clearly that its not!

Its bobbing around a bit, probably because it was over-optimised, but for a fairly non-competitive phrase (48k results in this case,) that doesn’t seem to be a big problem. Granted I’m not top 5 and its a local result, (with a fat map directory taking most of the above-the-fold prime space,) but still: not bad for a 10 minute blog post without a single backlink.

My long-time online friend, unofficial mentor and proper guru Neil Shearing has also come to the conclusion that most people are scared of Google, scared of SEO and thus paralysed - like the proverbial headlight-blinded rabbit - into inaction when it comes to doing any sort of Search Engine Optimization.

Neil, like me, says (to paraphrase,) “its not rocket science!” and to prove it he’s released a priceless free report detailing the top 10 myths that most people believe when it comes to SEO.

You’ll need to opt-in with a working email to grab the free PDF but believe me it is worth it; and also know that Neil values your email address and your attention more highly than pretty much any marketer on the planet.

If you believe any of the following things, you owe it to yourself to grab this free report now:

  • It is difficult to get backlinks
  • Its best to get as many links as possible to do well in the saerch engines
  • PageRank is the be-all and end-all of Search Engine Ranking
  • You can get personally banned by Google
  • The Google “Sandbox” means its difficult to get a new site ranked
  • You have to play - and beat - Google to get good SERPs results
  • You can get your site banned by getting links from “bad neighbourhoods”
  • Its only worth getting links from sites related to yours
  • You should conserve PageRank by not linking to other sites
  • Links within your own site are worthless (hint: check the links at the top of this post!)

Seriously - these are all very common - but totally erroneous - misconceptions.

Download Neil’s free SEO report here (which is a 10 minute read - I told you he values your time!) now.

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