Some people think that doing SEO to get top 10 positions in Google is akin to rocket science.
If you see my previous post and then check Google UK for the obviously targeted keyphrase, you’ll see clearly that its not!
Its bobbing around a bit, probably because it was over-optimised, but for a fairly non-competitive phrase (48k results in this case,) that doesn’t seem to be a big problem. Granted I’m not top 5 and its a local result, (with a fat map directory taking most of the above-the-fold prime space,) but still: not bad for a 10 minute blog post without a single backlink.
My long-time online friend, unofficial mentor and proper guru Neil Shearing has also come to the conclusion that most people are scared of Google, scared of SEO and thus paralysed - like the proverbial headlight-blinded rabbit - into inaction when it comes to doing any sort of Search Engine Optimization.
Neil, like me, says (to paraphrase,) “its not rocket science!” and to prove it he’s released a priceless free report detailing the top 10 myths that most people believe when it comes to SEO.
You’ll need to opt-in with a working email to grab the free PDF but believe me it is worth it; and also know that Neil values your email address and your attention more highly than pretty much any marketer on the planet.
If you believe any of the following things, you owe it to yourself to grab this free report now:
- It is difficult to get backlinks
- Its best to get as many links as possible to do well in the saerch engines
- PageRank is the be-all and end-all of Search Engine Ranking
- You can get personally banned by Google
- The Google “Sandbox” means its difficult to get a new site ranked
- You have to play - and beat - Google to get good SERPs results
- You can get your site banned by getting links from “bad neighbourhoods”
- Its only worth getting links from sites related to yours
- You should conserve PageRank by not linking to other sites
- Links within your own site are worthless (hint: check the links at the top of this post!)
Seriously - these are all very common - but totally erroneous - misconceptions.
Download Neil’s free SEO report here (which is a 10 minute read - I told you he values your time!) now.
Tags: google · neil shearing · seo5 Comments
I owe you a pint of whatever you fancy for that write-up, Alex. I’m still blushing! :p
Thanks!
Neil.
[...] the report is getting good feedback such as “priceless” by Alex Poole and “Excellent report” by a bloke in Australia who hasn’t yet given me permission [...]
I consider myself an intermediate affiliate marketer with a strong grasp of many SEO concepts. I agree that some of those items are myths but am interested in why you feel some of the other items are. I’m going to grab the pdf and see what it has to say.
Cheers!
Jodie
I think it depends entirely on the keyword or phrase. I have found in the past that some keywords are very easy to get to the first page on even though there is alot of competition. I think it is really finding an individual sites niche and focusing on it
Thanks for the report. I have always found that alot of the SEO e-books out there dont cover the important points (ie backlinks, website optimisation etc). Cheers