Alex Poole

If you’re searching for an SEO Ely specialist, you should definitely contact ISVirtual.

We specialise in all aspects of Search Engine Optimisation including:

• Keyword research - finding out what people who are looking for your products and services actually search for, in the real world.
• On-page SEO - editing and/or creating the following tags to make sure they contain the most relevant keywords which you’ve identified above:
  • Page <title> tag
  • <H1>, <H2> and <H3> heading tags
  • Internal <a href…> links to other pages on your site
  • Image “alt” attributes
  • <meta…> tags  - whilst meta keyword tags are not desperately important for SEO any more, the meta description tag usually provides the search result “snippet” in Google, which can provide a strong call-to-action
• Off-page SEO - building links to the site to demonstrate to the search engines that the site is a relevant and valuable for them to show to their searchers. We can employ many strategies including the following:
  • Article link-building - writing and distributing valuable and useful content to sites that publish articles, and will then link to the client’s site.
  • Video SEO - producing videos that can quickly insert themselves into the top 10 Google results
  • Guest blog posting  - creating content to post on other peoples’ sites, who then link back to your site
  • Affiliate programs - offering a “cut” of sales to people who refer the customers - this can be a very powerful technique to grow traffic quickly, if the site can convert visitors into buyers effectively
  • Directories - most are pretty worthless but there are a few directories that are still worth submitting to
  • Social Bookmarking - “spreading the word” about useful and valuable content using sites like Digg, Del.icio.us,
  • Social Media - “spreading the word” about useful and valuable content with sites such as Facebook and Twitter
• Link Bait - creating content that is so compelling (an addictive game, controversial editorial or super-useful resource,) that other webmasters choose to link to it.

We’re finding more and more customers  locally, in Ely and the surrounding area (Cambridgeshire, West Norfolk, North Suffolk, etc) - its great for us because it costs us less fuel and time to go to meetings, and its great for you because we can pop round and talk face-to-face at the drop of a hat. Why engage an SEO company half way across the country (or indeed half way across the world!) when there’s a highly experienced one on your doorstep?!

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