Alex Poole

I like the Ely Plumbers search space because it acts as a sort of short-hand for the rest of the UK local search market. Although there are less than 100K competing pages for the Ely Plumber search and many other local searches, especially for bigger places (doing SEO in Cambridge, say, instead of Ely,) are easily into the millions for some professions, I do feel if you can’t crack the top 10 for Ely Plumbers, then you’re nowhere near the others.

So the Ely Plumbers term is like the “first hurdle” in local SEO.

Lucky, then, that ISVirtual has just been asked to create a new website for a plumber in Ely

SEO is all about time vs. return, so I’ve “primed the pumps” with a single optimised holding page and this post. Nothing more. I want to see how far that gets us.

Next up, if necessary, will be an article on EzineArticles of high quality, 500+ words, and containing all the LSI-related words to plumbing that you could dream of - references to taps, boilers, spanners and soldering irons will abound, as will mention of water pressures, tank capacity and other such pipe-related terms. That will carry a single backlink direct to the plumber’s site.

Frankly I’d be mildly surprised if the article is required. I would be very surprised if, with the article, the site is not lifted into the top 10 results for Ely Plumbing without any further backlinking activity. So wel shall see. I’ll report back!

Tags:   local seo · plumber ely · seoNo Comments