Alex Poole

Rob Benwell’s Google Annihilation product is due to launch today at last. I thought I’d review what I know so far about Google Annhilation:

This one has been long-awaited for a few reasons:

• Rob has a track record of quality products - Blogging to the Bank did 5000+ units at v. low refund rates.
• Google Anilihation will be a recurring product, for which read ongoing commissions.
• The price (not sure I’m meant to mention the number just yet,) will be more affordable than a similar existing product.
• The name! “Google Annihilation” is such an emotive title. Assuming the copy is half way decent (its gonna be, Rob can write,) this thing will convert like a $1 bikini carwash at the playboy mansion (sorry Chris but I love that metaphor!)

So what’s the deal?

Nutshell: 3 way links. 

Long version:

Google places more weight on backlinks - that is, links to your site from other sites - than any other single aspect of SEO when ranking pages. Until late 2007 (iirc) link exchanges were all the rage. Massive software tools were developed to automatically beg - and maintain - mutual-back-scratching arrangements with links. Thing with link exchanges is that they’re, er, mutual. Google being the number-crunching behemoth that they are, it was a trivial matter to discount reciprocal links from their algo - in other words, reciprocal links nowadays cancel each other out and add little (NB I didn’t say no,) weight to rankings.

So a gentleman by the name of Jonathan Leger, of “$7 script” fame, came up with the concept of 3-way links. A links to B, B links to C, C links back to A. No “reciprocal” links here. Ish. Of course this is a right royal PITA to achieve maually - you have to get the webmasters together, get them to agree, get them to take action. Yea right. Jonathan wrote a script to automate the process and I believe his 3waylinks.net site is going strong. It must have been about for well over a year by now and the testimonials keep building.

This makes logical sense. Google are relatively conservative (small c) when implementing algo changes that could, let’s be honest, re-model the face of the web overnight. Sure they know about 3-way links. Anyone who thinks they’re “flying under the radar” is plain naive. Thing is, they can’t just clout every site invoved in a link triangle can they? They’d hit millions of sites that have never heard of the term SEO, let alone played with it.

It gets more interesting when you consider matchable (”readable”) patterns. You know the “recommended links” pages all with the same HTML elements, maybe even the same comments etc - Now those they could clout pretty easily. I know Jonathan’s service is very careful to maintain some randomness and customizability to the system-generated pages, and that’s a very good thing if you’re playing the 3 way linking game.

So back to Google Annihilation then.

Its cheaper than 3 way links. It’ll have, doubtless, stunning copy. There’s an upsell (a general SEO member site apparently) and the technique can’t fail to work, at least for the time being. Will Rob’s coders (don’t know if Rob codes any of his own stuff…) have been bright enough to avoid what Mike Leibner calls “ugly excessive patterns”. Guess we’ll see soon enough! If they have, the product will be a roaring success and rightly so. If they haven’t, lesson learnt pretty quick I’d guess.

Be very interesting to see what Google do about 3 way links in the future. My guess is as an SEO “exploit” its so peripheral to most of the web, they have bigger fish to fry. So in those terms, perhaps it really is “under the radar”

In the mean time, check out Google Annihilation

If that link doesn’t work for any reason, here’s the text link to copy & paste: http://cl.1ck.me/28

One other thing - if you thought this review / preview was objective and useful, please Digg it (or Stumble it or whatever.) I’d really appreciate it. Thanks

Tags:   clickbank · google · google annihilation · rob benwell · seo1 Comment