Alex Poole

Pragmatic PHP, MySQL, Marketing & Technology

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Entries Tagged as 'mike filsaime'

Want people to Tweet for you virally? Don’t ask for their password.

March 29th, 2009 1 Comment

More and more companies are catching on to the massive exposure that its possible to get through Twitter.
Some are using “bribes” to get people talking about their products and services.
Usually they use software like Viral Tweets to accomplish this.
Fine enough, but I don’t want to be handing over my Twitter password to all and sundry. [...]

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How To Scale Your Web Technology For Product Launch - Lessons Learned From The Butterfly Marketing 2.0 Launch

March 25th, 2009 4 Comments

When the order link for the Butterfly Marketing 2.0 launch was emailed to Mike Filsaime’s “Early Bird” list yesterday, the BFM servers crashed pretty spectacularly. Ustream chatrooms were packed with unhappy punters jabbing the refresh button like woodpeckers - fearful they might miss the opportunity to be one of the first 5000 to grab what was undeniably [...]

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